2024 Sea Critters Splash into The Lake Shark scene

Making Waves with New 2024 Sea Critter Designs from The Lake Shark

📍Springfield, IL – March 2024: 

The Lake Shark, the Midwest’s boldest sea critter swimwear brand, made serious waves in early 2024 with a splashy series of new product drops designed to delight divers, paddleboarders, swimmers, and ocean lovers alike. Our unique combination of fun-first design, eco-conscious production, and size-inclusive silhouettes continues to set us apart—and 2024 proved to be our biggest design leap yet.

From Deep Sea Drama to Day-Glo Delight

We kicked off the new year with a trio of sure-to-soon-be fan favorite design launches:

Tentacle Twist: This powerful pop of color is so saturated, it'll twist your tentacles! More cephalopod swirl is always the right answer.

Jellyfish Mist: Elegant ethereal jelly vibes meet stealth sun protection in this dreamy new design. Looks like art, feels like magic. 

Aloha Octopus: Who says you can’t bring tropical feels to a Midwestern lake? This new design with curly Octopus tentacles and beautiful Hawaiian flowers will show you This is The Way.

Shark Week? Try Shark Year.

The launch momentum didn’t stop with tentacles. Spring 2024 brought Great White Sharks to the party—a fierce fan request and a toothy addition to our growing shark lineup. Paired with the return of Mermaid Jewel, this glittering undersea collection is giving glam, grit, and gills.

You know we're FUN! We're also size inclusive & made in the USA.

Every design drop continues to reflect what we’re all about: sizes for real people, eco-consciousness, and small-batch, USA-made craftsmanship. Whether you're an ocean obsessive, poolside lounger, or lake-loving local, we've got your back (and legs and arms) with gear that’s built to fit, flatter, and make you feel fabulous.

What’s Next?

Stay tuned for even more surprises in 2024—including our Dive Local Midwest regional collection and new seasonal tuck-in gift ideas for divers (spoiler alert: beer coozies are coming). The sea critter obsession continues, and we’re just getting started.