The Lake Shark Press Room
News, Milestones, and Media from the Midwest's Boldest Sea Critter Swimwear brand
Press Announcements Feed
New Swimsuits Launch for Summer 2025: Slugs, Sh...
Bikinis, Swim Trunks, & Colorful Sea Creatures: New Swimsuit Products are Making Waves! The Lake Shark Launches New Swimwear Line for Sea Slug, Octopus, & Shark Obsessed Humans Everywhere 📍Springfield,...
New Swimsuits Launch for Summer 2025: Slugs, Sh...
Bikinis, Swim Trunks, & Colorful Sea Creatures: New Swimsuit Products are Making Waves! The Lake Shark Launches New Swimwear Line for Sea Slug, Octopus, & Shark Obsessed Humans Everywhere 📍Springfield,...
Midwest Divers have a New Favorite Fit
Regional Pride shines in the latest 'Dive Local' Design Drop from The Lake Shark 📍Springfield, IL – August 2024: The Lake Shark, the Midwest’s boldest sea critter swimwear brand, is diving...
Midwest Divers have a New Favorite Fit
Regional Pride shines in the latest 'Dive Local' Design Drop from The Lake Shark 📍Springfield, IL – August 2024: The Lake Shark, the Midwest’s boldest sea critter swimwear brand, is diving...
2024 Sea Critters Splash into The Lake Shark scene
Making Waves with New 2024 Sea Critter Designs from The Lake Shark 📍Springfield, IL – March 2024: The Lake Shark, the Midwest’s boldest sea critter swimwear brand, made serious waves...
2024 Sea Critters Splash into The Lake Shark scene
Making Waves with New 2024 Sea Critter Designs from The Lake Shark 📍Springfield, IL – March 2024: The Lake Shark, the Midwest’s boldest sea critter swimwear brand, made serious waves...
The Lake Shark 2023 Online Store is live!
The Lake Shark's eComm Store Launches to Delight FINtastic Fans across the USA 📍Springfield, IL — January 2024: The Lake Shark, a bold new swimwear and apparel brand inspired by...
The Lake Shark 2023 Online Store is live!
The Lake Shark's eComm Store Launches to Delight FINtastic Fans across the USA 📍Springfield, IL — January 2024: The Lake Shark, a bold new swimwear and apparel brand inspired by...
Major Milestones
➡️ 2023 ⬅️
Online Store Launched:
The Lake Shark's eCommerce store is finally Live! We're excited to be able to serve our fintastic fans with convenient 24x7 online shopping & shipping directly to your doorstep!
Major Product Drops in 2023:
Nudibranch Sea Slugs, Hammerhead Sharks, & Octopus Splats designs for Women's & Men's Rash guards, Dive Leggings, and Accessories with our signature Sea Critter Obsession style!
➡️ 2024 ⬅️
Expanded Designs across all Product Lines:
In addition to the designs already live, in 2024 we added: Pink Tentacle Twist, Great White Sharks, Aloha Octopus, Jellyfish Mist, Mermaid Jewel, Great Lakes Camo, and Dive Local Midwest pilot designs (for Michigan, Ohio, & Chicagoland)!
➡️ 2025 ⬅️
Expanded Operations across the USA
We have always been based in and operated from right here in the USA, and we're expanding that as we grow!
In addition to our headquarters in Illinois, we've expanded our manufacturing & order fulfillment operations in both Texas & North Carolina in order to serve our growing customer base beyond our Midwest roots. This expansion also helps prepare for our exciting next series of product & design launches coming in 2025 & beyond!
🐙 Swimsuits are here! 🐙
Our newly expanded operations are already hard at work: In addition to our popular Sun Protection Rash Guards & Leggings, in early 2025 we also launched Swimsuits for both Women & Men - in our fan favorite Sea Critter Obsession designs.
New swimsuit products include: Bikini sets & separates, Racerback Swim Bra Tops, and Men's Swim Trunks.
Now our customers can go Full Creature-Core from head to toe!
➡️ Want to know what's coming next? ⬅️
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Collections
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Octopus Designs
just the right amount of Tentacle... 🐙 Click below to jump to...
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Send NUDIBRANCH Sea Slugs!
Swimsuits & Sun Protection layers crawling with tiny colorful sea slugs! Now...
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Mermaids, Jellyfish & More
Swim & Activewear that's always eco, never boring, with more fits for...
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Men's Swim Trunks
Deep Sea Drip that's Always Eco, Never Boring, with More Fits for...
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Women's Swimwear
The Deep-Sea Drip of your Dreams: Always Eco, Never Boring, with More...
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T-Shirts & Hoodies
another fab drop from The Lake Shark: fun & eco Hoodies, Hats,...
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Dive Local
Feel connected to your local scuba diving & outdoor adventure community, wherever...
Let customers speak for us
from 36 reviewsI love my octopus rash guard! It protects my skin while I’m out on the water all day. I get compliments every time I wear it. I also like that it’s visible out on the water, and the design is unique.
Love the color and print. So soft and stretchy
I got the Michigan rash guard for my hubby and he loves it. This is the only place I've seen scuba items for the midwest and I'm a big fan. Will def be coming back to try out more
These are great! The quality is very nice, soft, and exactly what I was hoping for. Runs a little bigger and thicker than the martial arts brands, and even though these are for scuba it still holds up well in combat sports too so far . Very happy with this product
I usually think of rash guards just for scuba diving but I also bought one in a size up for outrigger paddling (I need sun protection but it also needs to be a "little" looser for that). This worked great. The material is slightly thicker than some others but ultimately that is for the better. Whenever you get ones with thinner material, it seems like what you want at first but then it falls apart quickly. These ones are thicker and higher quality - you know it'll actually protect you from the sun and it still feels cool and is quick dry
Very vibrant and stretchy! This is exactly what I was hoping for/expecting :) as for sizing, I usually wear a 32 waist, I ordered the small and they fit nicely! :D
Well, when i received my rash guard I was immediately impressed. The weight of the garment spoke quality, and the bright colors and artwork are nice. For fit on me I think the waist and wrists are slightly too large for me, but all in all its a great product, and the comments I have received from wearing it - Superb. I will order again maybe one size down next time
I started wearing these for diving and think they'll be good for under shorts when it starts to get cold running outside too
The material is amazing feels cold on the skin thick and soft and almost like a plush but in a great way I can't explain colors are great
I LOVE THEM finally a longer length in leg in shorts! Waist is super high - the pocket in the back in the waist is divided into two one fits my apple 12 pro max phone in and it’s secure! Super soft just like the leggings!
I LOVE THEM finally a longer length in leg in shorts! Waist is super high - the pocket in the back in the waist is divided into two one fits my apple 12 pro max phone in and it’s secure! Super soft just like the leggings!
Really bright colors, looks beautiful together with the long shorts!
Lovely shorts! Nice stretchy and soft fabric. Great basics in fun patterns
Lovely shorts! Nice stretchy and soft fabric. Great basics in fun patterns
Really bright colors, looks beautiful together with the long shorts!