The Lake Shark Press Room

News, Milestones, and Media from the Midwest's Boldest Sea Critter Swimwear brand

Press Announcements Feed

New Swimsuits Launch for Summer 2025: Slugs, Sharks, Cephalopods!

New Swimsuits Launch for Summer 2025: Slugs, Sh...

Bikinis, Swim Trunks, & Colorful Sea Creatures: New Swimsuit Products are Making Waves! The Lake Shark Launches New Swimwear Line for Sea Slug, Octopus, & Shark Obsessed Humans Everywhere 📍Springfield,...

New Swimsuits Launch for Summer 2025: Slugs, Sh...

Bikinis, Swim Trunks, & Colorful Sea Creatures: New Swimsuit Products are Making Waves! The Lake Shark Launches New Swimwear Line for Sea Slug, Octopus, & Shark Obsessed Humans Everywhere 📍Springfield,...

Midwest Divers have a New Favorite Fit

Midwest Divers have a New Favorite Fit

Regional Pride shines in the latest 'Dive Local' Design Drop from The Lake Shark 📍Springfield, IL – August 2024:  The Lake Shark, the Midwest’s boldest sea critter swimwear brand, is diving...

Midwest Divers have a New Favorite Fit

Regional Pride shines in the latest 'Dive Local' Design Drop from The Lake Shark 📍Springfield, IL – August 2024:  The Lake Shark, the Midwest’s boldest sea critter swimwear brand, is diving...

2024 Sea Critters Splash into The Lake Shark scene

2024 Sea Critters Splash into The Lake Shark scene

Making Waves with New 2024 Sea Critter Designs from The Lake Shark 📍Springfield, IL – March 2024:  The Lake Shark, the Midwest’s boldest sea critter swimwear brand, made serious waves...

2024 Sea Critters Splash into The Lake Shark scene

Making Waves with New 2024 Sea Critter Designs from The Lake Shark 📍Springfield, IL – March 2024:  The Lake Shark, the Midwest’s boldest sea critter swimwear brand, made serious waves...

The Lake Shark 2023 Online Store is live!

The Lake Shark 2023 Online Store is live!

The Lake Shark's eComm Store Launches to Delight FINtastic Fans across the USA 📍Springfield, IL — January 2024: The Lake Shark, a bold new swimwear and apparel brand inspired by...

The Lake Shark 2023 Online Store is live!

The Lake Shark's eComm Store Launches to Delight FINtastic Fans across the USA 📍Springfield, IL — January 2024: The Lake Shark, a bold new swimwear and apparel brand inspired by...

Major Milestones

➡️ 2023 ⬅️

Online Store Launched:

The Lake Shark's eCommerce store is finally Live! We're excited to be able to serve our fintastic fans with convenient 24x7 online shopping & shipping directly to your doorstep!

Major Product Drops in 2023:

Nudibranch Sea Slugs, Hammerhead Sharks, & Octopus Splats designs for Women's & Men's Rash guards, Dive Leggings, and Accessories with our signature Sea Critter Obsession style!

➡️ 2024 ⬅️

Expanded Designs across all Product Lines:

In addition to the designs already live, in 2024 we added: Pink Tentacle Twist, Great White Sharks, Aloha Octopus, Jellyfish Mist, Mermaid Jewel, Great Lakes Camo, and Dive Local Midwest pilot designs (for Michigan, Ohio, & Chicagoland)!

➡️ 2025 ⬅️

Expanded Operations across the USA

We have always been based in and operated from right here in the USA, and we're expanding that as we grow!

In addition to our headquarters in Illinois, we've expanded our manufacturing & order fulfillment operations in both Texas & North Carolina in order to serve our growing customer base beyond our Midwest roots. This expansion also helps prepare for our exciting next series of product & design launches coming in 2025 & beyond!

🐙 Swimsuits are here! 🐙

Our newly expanded operations are already hard at work: In addition to our popular Sun Protection Rash Guards & Leggings, in early 2025 we also launched Swimsuits for both Women & Men - in our fan favorite Sea Critter Obsession designs.

New swimsuit products include: Bikini sets & separates, Racerback Swim Bra Tops, and Men's Swim Trunks.

Now our customers can go Full Creature-Core from head to toe!

➡️ Want to know what's coming next? ⬅️

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