New Swimsuits Launch for Summer 2025: Slugs, Sharks, Cephalopods!

Bikinis, Swim Trunks, & Colorful Sea Creatures: New Swimsuit Products are Making Waves! The Lake Shark Launches New Swimwear Line for Sea Slug, Octopus, & Shark Obsessed Humans Everywhere

📍Springfield, IL – March 2025: 

The Lake Shark, the Midwest’s boldest sea critter swimwear brand, has officially taken the plunge: our brand-new Swimwear Collection is live! Expanding beyond our signature rash guards, leggings, and accessories, the new collection brings even more fit options, styles, and splash-ready sea creature designs to water lovers across the USA.

What's New in the Water?

Our debut swimwear line is built for comfort, confidence, and creature-core flair. We’ve added four new styles to help you dive into summer with high-performance pieces designed for both beach days and deep dives.

• Bikinis – Available as matching sets or playful separates, these low-scoop tops and high-waist bottoms combine stretch, security, and standout prints.
• Racerback Swim Bras – Designed for active days on the move. Whether you're diving, paddling, or chasing your dog across the sand —these tops deliver secure support and full-coverage confidence.
• One-Piece Swimsuits – A timeless silhouette with a Lake Shark twist—modest in front, cheeky in back, and bold all around.
• Men's Swim Trunks - Featuring vibrant all-over prints, practical pockets, and quick-dry comfort, now every sea critter fan can make a splash.

Same Vibes, More Options

As always, every item is eco-conscious, ethically made, and designed in small batches right here in the USA. Our goal is to deliver real gear for real bodies—with a little extra critter-chaos-color for your next underwater (or poolside) adventure.

Whether you’re a seasoned diver, a splash-happy lake local, or just obsessed with octopuses, The Lake Shark’s swimwear is here to help you feel fabulous from head to toe.

Why Swim with The Lake Shark?

🐙 Because boring swimwear is a crime, and sea slugs deserve a spotlight.

🤙 Because we believe you deserve the boldest, brightest drip your reef-goblin heart desires.

🤿 And because we're 100% woman-owned and diver-run, creating apparel for people who know that the best adventures start in the water.

Shop the full Swimwear Collection now at www.TheLakeShark.com

Press Inquiries should be directed to hello@TheLakeShark.com